🇵🇹Don’t underestimate the power of the Portuguese mentality and keeping things simple! 🧲
In this week’s Redefining Engagement Podcast, Francesca Dumas chats with Catarina Osório, Publishing Manager at Contacto (Mediahuis Luxembourg), about the often overlooked nuances of audience engagement. With over 100,000 Portuguese people in Luxembourg, Contacto has built up a large community that spans generations, creating its own challenges in audience engagement. 🧓👶🧒🧑🦰
⚠️Catarina highlights a critical point for news publishers and journalists: “Everything happens so fast right now… if you lose time, you might lose the game.” Readers have higher expectations than ever before.
🗝️ Here are some great takeaways:
🏃 Speed Matters: Prompt responses are crucial for retaining audience attention. Don’t leave questions unanswered!
❣️ Simplicity can be key: Go back to basics! Focus on real-world stories and listening to your community.
🤔 Awareness of Algorithms: Understanding how algorithms are impacting the work of journalists.
Listen to Catarina’s engagement practices that have led to audience growth and increased loyalty for Contacto.
We know your time is valuable – simply browse the episode chapters below and choose the segments you’re most eager to hear.
00:00 Introduction to Catarina and Contacto’s Background
05:56 Catarina Defines Audience Engagement
09:56 Strategies for Community Engagement
13:12 Challenges in Audience Engagement
15:54 Effective Engagement Strategies
18:41 The Role of Technology in Engagement
24:46 Future of Audience Engagement
32:52 Skills for Journalists in Engagement