“What if reporters were rewarded for engaging with audiences?”

📣 What motivates journalists to engage with their audience? It might not be what you think!

In this week’s Redefining Engagement, Francesca speaks with Lars K. Jensen, Audience Lead at Berlingske Media, about the importance of cultural shifts in newsrooms. 

Lars asks a powerful question: Are reporters being rewarded for engaging with audiences/readers? 🤔

Are they incentivised for it? Lars challenges us to rethink how we appraise their work.

If they were appraised for how well they engaged, what do you think the result would be? 

• 👏 Recognition matters: We are driven to excel where we receive positive feedback and recognition.

• 🌐 Digital is different: Articles truly come to life when published online, that is where the journalist/reader relationship starts. Make the leap from print-centric thinking. An article’s life begins when it’s published online, not ends!

• 🔗 Silo-busting: Lars’ unique role bridging commercial and editorial departments highlights the value of cross-functional collaboration.

Learn how to foster a culture that values audience engagement in this episode. 

And if you don’t have time? 

Simply browse the episode chapters below and choose the segments you’re most eager to hear.

00:00 Introduction and Background

03:20 The Role of Data in Journalism

06:30 Understanding Audience Engagement

12:05 The Evolution of Engagement Metrics

18:09 Cultural Shifts in Journalism

24:06 Challenges in Audience Engagement

29:58 Strategies for Effective Engagement

37:22 Understanding Retention Journalism

39:31 Engaging Younger Audiences

41:13 Direct Audience Interaction

44:09 Innovative Audience Engagement Examples

48:56 Revisiting Audience Engagement Strategies

51:32 The Future of Audience Engagement

01:01:48 Practical Engagement Hacks