The crucial link between content creation, data, and achieving a real return on investment.

“We need to know our audience in real time.” Are you pouring hours into content that's just not landing? You're not alone.

In our latest episode of Redefining Engagement, Francesca spoke with the brilliant Andrew Webb about the crucial link between content creation, data, and achieving a real return on investment. 📈

Andrew hit the nail on the head: "The absence of understanding that data is probably what is creating quite a lot of inefficiency." 💭

He argues that just like any brand advertising campaign, content creation should be viewed through the lens of ROI. What's the cost of transforming top-of-funnel engagement into tangible outcomes? 💰

If you're spending countless hours on content that nobody sees, it's a drain on resources. The solution? “Leverage technology to understand what resonates with your audience in real-time.” 🕗

Imagine instantly knowing which topics are captivating your audience, which headlines are driving clicks, and which formats are leading to conversions… 🩵

Andrew emphasises that while the news industry faces a journey towards sustainability, significant gains can be made through business and operational efficiency. Investing in understanding your data is key! 🔑

👂 Listen to the full episode to dive deeper.