
Redefining Engagement – Thomas Schultz-Homberg CEO of KStA Media
Thomas Schultz-Homberg, CEO of Kölner Stadt-Anzeiger Medien, discusses the evolution of engagement measurement, highlighting that one of the biggest hurdles in engagement is not fully understanding your audience. Learn why engagement is so high on the CEO’s list of priorities and be prepared for some surprises in this episode of our Redefining Engagement series.