🤔Have you ever considered these insightful questions within your newsroom? They could be the difference between setting yourself up for maximum audience engagement or secretly holding you back. ⛓️
This week, Francesca sits down with Dmitry Shishkin, Strategic Editorial Adviser to Ringier Media and visionary of the brilliant ‘User Needs’ model. Get ready for a powerhouse discussion that will make you rethink how your newsroom connects with its community.
Here are some taster questions to consider:
📈Is your newsroom’s org chart really set up for maximum audience engagement?
Or is it secretly holding you back? 📉
💰Are your resources too focused on creating content?
The balance between content creation and content amplification or strategic distribution is often WAY off. If you’re spending too much on content creation, it’s time to re-evaluate who does what.
🙊🙉Is there a possibility your newsroom is struggling with internal communication breakdowns between vital departments?
Smash Those Silos! Product and editorial MUST speak the same language. This means dedicated liaison roles and a shared and agreed vocabulary across departments.
🙈Are you missing opportunities to involve your audience in the editorial process?
Let your audience co-commission! Seriously. Offer credible editorial options and let your community CHOOSE.
🐢How transparent are your editorial choices?
Explain why a story was commissioned. Remember how @ Tortoise did it? It builds immense trust and educates your readers in tandem.
📚Are you failing to meet basic user needs for foundational knowledge?
Never assume knowledge: The “Educate Me” user need is paramount. Help your audience understand fundamental concepts, not just the deep dives.
🎧Tune in to this essential episode with Dmitry to grab tactical advice that applies whether you’re a towering media giant or a nimble local news outlet.
We know your time is valuable – simply browse the episode chapters below and choose the segments you’re most eager to hear.
00:00 Introduction to Dmitry Shishkin and His Role
02:59 Understanding Audience Engagement
06:02 The Importance of User Needs in Content Creation
08:27 Breaking Down Silos for Better Collaboration
11:18 The Aims and Challenges of Audience Engagement
14:01 The Role of Transparency in Journalism
16:47 Experimentation and Innovation in Media
19:15 Overcoming Fear in Media Experimentation
22:59 Embracing a Culture of Experimentation
24:49 Optimising Content for Audience Engagement
29:08 Engaging Audiences Through Open Communication
33:47 Leveraging Technology for Audience Insights
40:37 The Importance of Attitude in Media
43:30 Evaluating Team Structure for Better Output