The power of a unified vision in media success.

📣 Is your team rowing in the same direction? 🚣 This week on Redefining Engagement, Francesca sits down with Martin Vodermair.

Not only has Martin been shortlisted as one of the best editors in chief of Germany for his adaptation and implementation work on Dmitry Shishkin’s user needs model!! 🤩

OVB24 GmbH also won an INMA Global Media Award for "Best Innovation in Newsroom Transformation". 🏆 And for the news brand’s 15th birthday they made a whole series explaining how they make the news.

♥️ What a fantastic way to build trust !

In our interview, Martin discusses the power of a unified vision in media success. 👓

OVB24.de started as a digital first media house and they have had very successful results with their complete change in strategy.

Here’s what you’ll discover:

⛵ The "Same Boat" Principle: No more ‘test in one team and roll the strategy out everywhere else after’. Martin emphasizes that everyone in your organisation needs to be aligned and moving towards the same goals for a successful engagement strategy. (Think of the gains you will see when the whole team is working together)

💪 From Fear to Empowerment: How can we shift team mindsets from fear of KPIs to embracing them as a tool for growth? Martin shares his approach to motivating teams with clear, positive results.

🎯 Quality Over Quantity: How can we move beyond the old mindset that more content equals more engagement? Martin shares how OVB24.de's move towards fewer, higher-quality articles led to *more* audience engagement.

🤯 Martin's insight on needing to produce less articles to produce better ones is especially powerful. What do you think? Does your team agree?

Do you have a story of how team alignment boosted your engagement?

Listen to the full conversation where we challenge views on content production and audience engagement.