Where is the line between informing the public and “hooking” them onto the screen?
ℹ️ Defining Engagement… Media brands – Where is the line between informing the public and “hooking” them onto the screen? 👀
Is your definition of “engagement” benefiting your readers or just your short term bottom line?
Juan Carlos Lopez Calvet, Director of Data & AI at Schibsted Media, shares a crucial perspective this week: We don’t want engagement for engagement’s sake – we want informed citizens. He discusses the tension between chasing engagement numbers and providing valuable, meaningful content. 💙
📲Engagement shouldn’t be about keeping users glued to the screen, but about providing valuable information that keeps them coming back. 🫰
Schibsted’s approach? A metric that fits a variety of brands’ with different business models – Focusing on the number of days per week a user visits their platforms.
A metric that is positive and intended to add value for the user. Habit over time spent. 🧲
And if you don’t have time for the full episode? Simply browse the chapters below and choose the segments you’re most eager to hear.
00:00 Introduction to JC Lopez and His Career Journey
01:39 The power of transparency for the journalistic mission
04:33 Understanding Audience Engagement
08:23 Measuring Engagement: Challenges and Strategies
14:52 Engaging Younger Audiences: The Digital Shift
17:21 Effective Strategies for Audience Engagement
21:03 The Role of Format in News Delivery
23:24 Audience Interaction with Editorial Teams
24:10 Exploring AI in Content Engagement
29:17 The Role of Editorial Feedback in Engagement
33:58 Building Habits for Daily Engagement
35:42 Leveraging Technology and Data Analytics
42:50 The Future of Audience Engagement
44:45 Defining Engagement Goals
46:19 Ending Redefining Engagement
